CAMH is proud to be the recipient of Hudson’s Bay’s recently announced #TheFutureIsStigmaFree campaign.
The Canadian HBC Foundation will donate $5 to CAMH* for each Instagram or Twitter post that uses #TheFutureIsStigmaFree – and 100% of Canadian sales from the campaign specific, limited edition tee will go to CAMH.
Last year, Hudson Bay announced that they will distribute $6 million CAD to support mental health services by 2020. The #TheFutureIsStigmaFree campaign marks the next step toward this initiative.
The t-shirt, available for purchase on thebay.com, was created in partnership with Canadian company Wear Your Label, a social enterprise that promotes mental health and wellbeing through its product, design, partnerships and storytelling. Funds raised for CAMH through this campaign will fuel the world-leading research happening in our campuses, and support the hospital’s most urgent needs.
*Up to $100,000